Celebrating Earth Day —
Technology, Stewardship, and a Sustainable Future
Each year on April 22, the world comes together to celebrate Earth Day—a reminder of our shared responsibility to protect the natural world. At InfraMarker and Berntsen International, our connection to the earth has been lived for more than 50 years, starting with innovative, lightweight marking products that helped outline the boundaries of our national parks. Since then, Berntsen has continued to innovate, leveraging technology to create products to make our infrastructure more manageable and resilient. Today, Berntsen's powerful combination of Radio Frequency Identification (RFID) and Geographic Information Systems (GIS) is used in myriad applications from tracking and managing fish and wildlife to infrastructure asset management
InfraMarker RFID enhances GIS by connecting the physical world to the digital world, delivering an unprecedented level of accuracy to any asset, anywhere, even underground. This connection becomes more and more crucial as the world becomes more complex – especially where the intersection natural world human development intersect.
Earth Day isn’t just a calendar event; it’s a commitment rooted in the way we build, innovate, and serve.
A Resilient Future Begins with Smarter Infrastructure
Protecting the planet means knowing it deeply—and that starts with understanding what lies beneath. Whether it’s preserving wetlands, maintaining safe drinking water infrastructure, or ensuring resiliency, it all starts with data. That’s where technology plays a powerful role.
With our RFID-enabled asset marking and GIS-integrated surveying systems, we’re helping organizations of all sizes gain a clearer picture of the world beneath their feet. This real-time visibility helps prevent unnecessary excavations, reduce environmental disturbances, and ensure smarter maintenance decisions—all while promoting resiliency for faster recovery after natural disasters.
Surveying the Earth, Respectfully
Modern surveying techniques, powered by GIS (Geographic Information Systems), allow for detailed, accurate, and environmentally sound planning. Whether laying out trails in a protected area or monitoring stormwater infrastructure near sensitive ecosystems, precise geospatial data allows us to balance progress with preservation.
By using advanced mapping and data collection tools, stakeholders can make decisions that protect both the land and the people who depend on it. From municipalities to utility providers to environmental engineers, this technology helps everyone build resiliency into every project.
Asset Management for Environmental Progress
Good environmental and infrastructure stewardship requires long-term thinking. That’s why robust infrastructure asset management—tracking the condition and lifecycle of critical resources like water, energy, and waste systems—is crucial.
InfraMarker’s RFID-based identification system, paired with GIS tracking, ensures that every underground asset is not only locatable but also manageable for generations. Our solutions empower teams to prevent failures, detect leaks early, and extend asset life, reducing environmental impact and saving resources over time.
Our Commitment: For Today and Tomorrow
At InfraMarker and Berntsen International, we believe technology is uniquely suited to help protect the environment and improve infrastructure maintenance. Our mission is to support communities and industries with the tools they need to build and maintain infrastructure that is not only smart—but sustainable.
This Earth Day, we renew our promise:
To continue creating tools that promote infrastructure resiliency.
To champion innovation that serves both people and the planet.
To support practices that prevent damaging excavation accidents.
Because the environment isn’t just our responsibility—it’s our legacy.
Happy Earth Day from all of us at InfraMarker and Berntsen International.
Let’s keep building a better world—one mark, one map, and one moment at a time.