If you enter any building, by the time you hop on the elevator, you’ve probably seen multiple logos and ads in the building and on the clothing of the people you see. When you select your floor, you’ll see the logo of the elevator’s manufacturer on the panel.

But what about the company that actually constructed the building you’re in? After construction’s done, and the occupant moves in, the name of the builder is gone and probably forgotten.

That doesn’t have to happen.